For most of the last three years, the K-pop girl group NewJeans, consisting of five members aged between 16 and 20, has been recognized for its musical and aesthetic sophistication. Following a string of chart-topping singles, the group announced in November their desire to terminate their contract with their label and management agency, Ador, citing irreconcilable differences.
This announcement led to a legal dispute, with a lawsuit concerning the validity of the contract set for a hearing on April 3. In a significant development, the members of NewJeans announced they would perform under the new name NJZ at ComplexCon Hong Kong, which took place this past weekend.
However, just two days before the performance, a Seoul Central District court approved an injunction requested by Ador, preventing NewJeans from engaging in any new commercial activities as NJZ. A representative for the group indicated intentions to appeal the court’s decision.
Ador has stated that they would have representatives present at the Hong Kong event to ensure that the performance occurred under the NewJeans name, expressing eagerness to hold discussions with the artists.
At ComplexCon Hong Kong, the second installment of a three-day festival, anticipation was high as fans, referred to as "Bunnies," eagerly lined up at merchandise booths ahead of the group's performance. Over 10,000 attendees filled the venue, many displaying signs supporting NJZ while expressing dissatisfaction toward Hybe, the parent company of Ador.
The performance featured each member of NewJeans individually covering popular songs, reflecting a cautious collaboration under the current circumstances. While the setlist did not include any original NewJeans songs, they premiered a new track titled "Pit Stop," showcasing their signature choreography.
Despite an outwardly effortless performance, an underlying emotional tension was palpable among the members. After their solo acts, the group reunited on stage to engage with the crowd and delivered heartfelt prepared statements in both English and Korean, indicating that they would be pausing activities until legal matters were resolved.
Danielle conveyed the emotional toll of the situation, while Hanni emphasized the importance of self-care to enable a stronger comeback. The atmosphere shifted as the group concluded with tears and a sense of uncertainty about their future.
The invisible pressures of pop stardom in the South Korean entertainment industry were accentuated during this emotional performance, highlighting the rare act of boldness from the members of NewJeans as they articulated their struggles publicly.
After the show, the venue emptied, leaving only a few lingering fans as the group, visibly drained, took a moment to reflect on the messages left by their supporters before departing the event, uncertain of what lies ahead.