On a cool, wet morning in Newland, North Carolina, rows of Fraser firs, a popular choice for Christmas trees, rise through the fog. However, the region's Christmas tree industry has been severely impacted by the remnants of Hurricane Helene, which caused significant flooding in late September.
The storm resulted in mudslides that uprooted thousands of trees, including those nearing maturity and younger seedlings. Additionally, many facilities supporting the tree businesses were damaged or destroyed, and access roads became impassable due to debris.
Rhonda Heath, a local tree seller, expressed her devastation upon witnessing the destruction of her previously operational lot. This year, she had to relocate her tree sales to a new location.
In the aftermath, farmers have been working to salvage their remaining crops while navigating newly rebuilt roads. They are encouraging loyal customers to fulfill their orders, as the community seeks comfort in holiday traditions following the storm, which claimed approximately 100 lives in the state.
North Carolina produces about a quarter of the 30 million Christmas trees sold annually in the U.S., with the majority coming from the western region affected by the hurricane. The Fraser fir, which thrives in the southern Appalachian mountains, is particularly valued for its fragrance and appearance.
Sam Cartner, co-owner of Cartner’s Christmas Tree Farm, reflected on the significance of Christmas trees as symbols of family and joy. Despite facing various challenges, including invasive pests and financial pressures, the devastation caused by Hurricane Helene stands out as unprecedented.
Jennifer Greene, executive director of the North Carolina Christmas Tree Association, noted the varied impacts on different farms. While some farmers managed to salvage market-ready trees, the loss of seedlings poses long-term challenges, as it takes about a decade to grow a full-sized Christmas tree.
The storm also delayed the selection of the White House Christmas tree from the Cartner farm, a prestigious honor. Eventually, White House staff were able to choose a tree named "Tremendous," symbolizing the support received from the community.
Meanwhile, at the Biltmore Estate, which had been closed for over a month due to storm damage, preparations for the holiday season resumed. The estate features numerous holiday decorations, including nearly three dozen Christmas trees, drawing visitors and aiding in community recovery.
Chase Pickering, a member of the Vanderbilt family, emphasized the importance of tourism for the community's future. The estate had begun holiday preparations when the hurricane struck, resulting in significant damage to the property.
Lizzie Whitcher, the floral manager at the Biltmore, shared her personal struggles following the storm and highlighted the broader impact on the community. She articulated the importance of fostering hope during difficult times, stating that the holiday efforts are meant to uplift the community beyond just creating a festive atmosphere.