The author reflects on their personal journey to reconnect with their Korean heritage, following a childhood influenced by their parents' escape from North Korea during the Korean War. A move to the United States allowed them to grow up largely disconnected from their roots.
Motivated by their father's death and their mother's dementia, the author sought a deeper connection to Korea, turning to K-dramas as a means of exploration and understanding. These shows, once seen as entertainment for older generations, gained global popularity with the rise of streaming services, with notable titles like "Squid Game" achieving record viewership.
In 2023, over 80 percent of Netflix subscribers reportedly watched Korean content, contributing to a surge in interest in Korean culture, food, and tourism. Reports indicate that 1.08 million U.S. tourists visited Korea in 2023, with projected growth for 2024.
To facilitate this cultural exploration, travel agencies have developed tours specifically for K-drama fans. The author participated in an eight-day tour organized by Jeanie Chang, a Korean American therapist who connects mental health themes with K-drama narratives. The group comprised 18 K-drama enthusiasts from various countries, eager to engage with the culture they admired through these shows.
During the tour, the group traveled through Seoul, experiencing local cuisine and iconic K-drama filming locations. The author reminisced about their own past in Seoul, while the other participants eagerly discussed their favorite shows and characters, highlighting the impact K-dramas have had on their lives.
The tour included a visit to Jeonju, known for its bibimbap and historical significance as the birthplace of the Joseon Dynasty. Participants donned traditional attire and explored cultural sites, offering a chance for the author to reflect on their ancestral connections.
The journey also took the group to Sunshine Studio, a theme park that replicates the setting of the K-drama "Mr. Sunshine," showcasing how K-dramas influence modern Korean culture and tourism. Additionally, discussions about mental health and the emotional resonance of K-dramas enriched the experience for participants who found solace in these narratives during challenging times.
The tour culminated in a visit to the Hocheon Cultural Platform and a final dinner that contrasted with local culinary practices, prompting the author to seek out authentic Korean food before their departure. Ultimately, the experience offered not just a connection to Korean heritage through K-dramas, but also a deeper understanding of the cultural nuances encapsulated within them.