**NBA Expands Global Presence with Abu Dhabi Preseason Games Amid Human Rights Concerns** In an exciting display of sportsmanship, Jaylen Brown, star player of the Boston Celtics, energized the crowd in Abu Dhabi by greeting fans in Arabic: “As-salaam alaikum, Abu Dhabi!” His efforts to connect with the local culture were met with enthusiastic cheers, marking the kickoff of the NBA’s third annual trip to the capital of the United Arab Emirates for preseason matchups. The league brought not only the Celtics and the Denver Nuggets, recent champions, but also the championship trophy itself and NBA legends, including Kevin Garnett. This trip highlights Abu Dhabi as a burgeoning hub for the NBA in the Middle East, featuring cultural visits and partnerships aimed at promoting basketball, particularly among young girls in the region. The Emirates showcased its modernization and commitment to religious tolerance during these events. However, the NBA’s involvement in the UAE has raised ethical questions related to business practices in a country with an autocratic regime that faces significant human rights challenges, including restrictions on free speech and reported abuses against workers. Critics argue that the league's partnerships may contribute to “sportswashing,” whereby oppressive regimes use sports to divert attention from their human rights records. NBA Commissioner Adam Silver defended the league’s engagement, stating that their presence fosters community development and that they consulted the U.S. State Department before expanding into the Emirates, which it regards as a strategic ally. U.S. Ambassador to the UAE, Martina Strong, expressed support for the NBA’s efforts to promote universal values despite the backdrop of ongoing human rights concerns. While strides have been made in female empowerment and legislation around women's rights in the Emirates, questions remain regarding the enforcement of laws pertaining to same-sex relationships and ongoing discrimination against women. The NBA sees the Middle East as a valuable market, with officials noting a significant increase in basketball participation in the region. The Celtics, having cemented a partnership with Experience Abu Dhabi, unveiled a themed basketball court and engaged with local communities through clinics that promote inclusivity. Despite the criticisms, team executives emphasized the positive impacts of their involvement, celebrating the cultural exchanges and growing fan base in the region. Young athletes, like 15-year-old Shamma Al Jasmi, expressed how basketball has provided them with both an outlet for self-expression and opportunities for personal growth. As the NBA continues its global outreach, the challenge of balancing business interests with ethical responsibilities remains a focal point of discussion among human rights advocates and sports officials alike.