A multinational giant like Disney, with its theme parks, movies, and numerous awards, is contrasted with a small family-owned Paraguayan company, Mickey, which produces a variety of food products. Despite the vast differences, Mickey has become a well-known brand in Paraguay, with a mascot resembling the iconic Mickey Mouse. The company has faced legal challenges from Disney but has managed to establish itself as a beloved institution in Paraguayan culture. Mickey's origins date back to 1935, and it has become intertwined with the country's history and gastronomy. The company's popularity is attributed to its connection with nostalgia, local cuisine, and the annual tradition of distributing candy. Despite legal battles, Mickey has secured its place in Paraguayan society, coexisting with its American counterpart. The article highlights the unique success story of this small Paraguayan company in the face of global competition.