Ferrari, the renowned sports car manufacturer, has recently opened a massive "e-building" in Northern Italy to produce hybrid and fully electric vehicles, marking its foray into the era of electrification. This move is significant given the challenges faced by the auto industry in transitioning to electric vehicles due to high costs and slowing global demand. Despite these obstacles, Ferrari aims to appeal to a new segment of environmentally conscious affluent consumers and plans to unveil its first fully electric model next year. The company's CEO, Benedetto Vigna, is optimistic about the potential success of electric Ferrari cars, even as concerns linger about preserving the brand's iconic engine sound and addressing battery life issues. With ambitious plans for electric and hybrid cars to comprise 80% of its annual output by 2030, Ferrari's venture into electric vehicles represents a pivotal development in the industry, with potential implications for the company's profitability and brand image.