France’s Far-Right National Rally underwent a rebranding. Here’s the process they used.


The National Rally, formerly known as the National Front, has undergone a significant transformation, emerging as a dominant force in French politics. The party, once associated with extremist views and racism, has rebranded itself under the leadership of Marine Le Pen and now stands on the brink of securing a substantial position of power. Despite its efforts to distance itself from its controversial past, critics argue that the party still maintains hard-line positions on immigration and crime. The rise of Jordan Bardella, the party's president, reflects its ongoing rebranding efforts, as he seeks to implement tough anti-immigration and anti-Islam policies if elected as prime minister. While the party's ascent has raised concerns about its potential impact on French society, it also underscores the shifting political landscape in the country.



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