Three tourists, including two Australian brothers and an American friend, were found dead at the bottom of a well in Mexico's Ensenada, after a carjacking went wrong. The swift response from authorities in solving the case has drawn international attention, highlighting the disparity in attention given to missing person cases in Mexico. Despite claims of decreased violence levels, there are over 100,000 missing people in Mexico, with a lack of resources and attention on many cases. Baja California alone has over 17,300 active disappearance investigations, with a threefold increase in cases in the last five years. The worsening disappearance crisis is attributed to factors such as drug trafficking, internal displacement, migration, and gender violence. The state's attorney general stated that the killings were not linked to organized crime, but rather a crime of opportunity. This case has brought attention to the disparity in the treatment of missing person cases, with many feeling that certain lives are prioritized over others.