The video in question diverged from typical K-pop standards, lacking the usual catchy tunes and flashy visuals. It featured a live broadcast of a two-hour press conference by Min Hee-Jin, the producer of NewJeans, a prominent K-pop group under Hybe, the company behind BTS. The conference aimed to address allegations of corporate misconduct by Hybe, leading to a public feud and financial repercussions. This conflict has also raised concerns about the treatment of artists within the industry. The dispute has sparked widespread attention and criticism, impacting the reputation of both Hybe and its artists. The situation is reminiscent of Hybe's previous public feud over a bidding war for SM Entertainment. The disagreement with Min Hee-Jin is now heading to the courts, with potential implications for the wider entertainment industry.