The planned high-profile advertisement by Irish sports betting company Paddy Power, featuring Boris Johnson, was scrapped after a backlash from its staff in Britain. The ad, intended for a summer campaign including the European soccer championship and the Paris Olympics, faced criticism for promoting a divisive figure and making light of Brexit. Paddy Power confirmed the cancellation of Mr. Johnson's role in the campaign but did not provide a specific reason. This decision marks a departure from Paddy Power's history of controversial advertising, including previous incidents involving UEFA and the use of offensive language. The backlash against the planned ad reflects a shift in attitudes within the company and contrasts with the former Conservative leader's government stance on gambling.