TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz


TikTok's new marketing campaign features a diverse group of supporters, including Sister Monica Clare, a nun, and Patriotic Kenny, a Navy veteran. The company aims to change its image amidst concerns in Washington. With a focus on TV and social media ads, TikTok is pushing back against potential restrictions, spending millions on its efforts. The company seeks to emphasize its positive impact and distance itself from accusations of data sharing with China. This heavily contested issue is being fought on multiple fronts, with different groups running ads for and against TikTok. Sister Monica Clare, despite facing backlash for her involvement, remains hopeful that the campaign will showcase the app's positive aspects.



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