Tech industry leaders and executives from companies like Amazon, Google, and TikTok flocked to a conference in the desert outside Riyadh amid Saudi Arabia's push to establish itself as a major player in AI and technology. The country has committed billions of dollars to this endeavor and is attracting international firms with lucrative deals and incentives. Crown Prince Mohammed bin Salman's "Vision 2030" plan aims to diversify the kingdom's economy by heavily investing in tech, tourism, and culture. The plan has drawn global attention and has the potential to create a new power center in the tech industry. Despite concerns about human rights and political implications, many in the tech world are drawn to the immense deal-making opportunities in Saudi Arabia. The country's investments in AI and technology, its willingness to spend, and its strategic location have positioned it at the center of a competition between major global players like China, the United States, and other tech leaders. The Saudi government is forging partnerships with key players, offering financial incentives, and investing in A.I. infrastructure to attract and retain talent and businesses. These efforts highlight the kingdom's ambition to become a global tech hub and a major player in the future of critical technologies, particularly in the field of A.I.