How Ozempic Turned a 1974 Hit Into an Inescapable Jingle


How Ozempic Revitalized a 1974 Hit With a Catchy Jingle In February 2023, David Paton returned to Abbey Road Studios to record a new version of his hit song "Magic." The altered chorus, now featuring the word "Ozempic," has become a prominent jingle for the diabetes medication. The success of the jingle has significantly contributed to Ozempic's widespread recognition and market value. This unconventional use of a classic song exemplifies the impact of music in advertising and its financial value for the artists involved.



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