How Artificial Intelligence Tools Might Impact India's Elections


India's upcoming elections illustrate the rise of artificial intelligence in political campaigns. AI-generated avatars of Prime Minister Modi are being utilized for personalized outreach, speaking directly to voters. However, concerns about misinformation and misuse accompany this technology. Despite these worries, parties are increasingly using AI for personalized messages and calls to constituents, potentially revolutionizing election campaigning. Yet, the blurred line between real and synthetic messages poses a long-term challenge. While some express enthusiasm for the personalized approach, others question its persuasive impact and potential for deception. Efforts to promote data privacy and election integrity through disclaimers on AI-generated content are being discussed.



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