For his 73rd birthday in April, Felice Macchi celebrated at La Bettola Del Gusto, a seafood-focused restaurant in Pompeii, Italy. He enjoyed the house specialty, spaghettoni in fermented anchovy sauce with black truffles and buffalo milk butter. Mr. Macchi, a Buon Ricordo plate collector, took home the whimsically hand-painted plate his meal came on. The Buon Ricordo Union, which promotes regional Italian cuisine, introduced the plates in 1964. Today, the 112 member restaurants worldwide serve signature dishes on these plates, which patrons can take home as keepsakes. The plates have gained popularity for their playful aesthetic and historical significance, with retailers like ABC Carpet & Home selling them for $60 each. The tradition of serving signature dishes on Buon Ricordo plates continues to thrive, as seen in restaurants like Terre in Brooklyn, the first U.S. member of the Buon Ricordo Union. The restaurant serves its signature pappardelle pasta with wild boar ragù on these iconic plates. Enthusiasts like Mary Lies have found joy in collecting and selling the ceramics due to their uplifting and cheerful nature.