A.I. Researcher Fights Election Deepfakes Oren Etzioni, an A.I. researcher, has shifted from optimism to concern about A.I.'s potential to spread disinformation. He founded TrueMedia.org to combat A.I.-generated deepfakes and has released free tools to identify digital disinformation. However, detecting and combating deepfakes remains challenging, especially with the rapid advancement of A.I. technologies. Despite efforts by tech companies and researchers, the fight against deepfakes requires widespread cooperation and is unlikely to be resolved before the upcoming elections.