Amidst the debate over banning TikTok, many brands in beauty, skincare, fashion, and health industries are concerned about the potential impact on their sales. As the debate in Washington continues, brands with a significant TikTok presence are considering shifting their marketing efforts to other platforms. Some lawmakers believe that TikTok poses a security risk, while many businesses credit the app for reaching a wider audience and driving sales. The potential ban has prompted concerns among companies, prompting some to explore alternative marketing strategies.