Ukrainians are increasingly using crowdfunding to support their military efforts. Daria Chervona, a photo retoucher, successfully raised $2 million for Ukraine's army by mobilizing a network of fundraisers. This approach has become crucial in supplying the military with equipment and has garnered widespread support. As the conflict continues, fundraisers are adopting sales and marketing techniques to maintain donations. The success of these efforts has led to a significant increase in individual donations. This approach not only raises funds but also allows individuals to feel actively involved in the war effort.