Caitlin Clark, the standout University of Iowa basketball player, has significantly impacted the economics of women's basketball. Her games saw a nearly 200% increase in ticket prices, drawing large crowds and boosting local economies. With record-breaking viewership and media attention, her influence on the popularity and economic potential of women's sports is being closely watched. This comes at a time when women's sports are experiencing significant growth, with projections of over $1 billion in global revenue. Clark's decision to enter the W.N.B.A. draft has already had a substantial impact, indicating the potential for continued growth and interest in women's basketball.