Most Valentine's Day roses in the US come through Miami Airport, mainly from Colombia and Ecuador. The logistical challenge intensifies in the weeks leading up to Feb. 14 and Mother's Day. The industry employs thousands in South Florida and Colombia. Flowers are inspected for pests upon arrival. The industry has seen increased demand during the pandemic, and preparations for Valentine's Day begin months in advance. Despite the challenges, those involved find joy in being part of people's intimate moments.