Kansas City Chiefs' star players Patrick Mahomes and Travis Kelce, along with Coach Andy Reid, have become prominent figures in TV commercials during the NFL season. Their on-field success and off-field image, along with strategic marketing investments, have made them ubiquitous on television. Companies have capitalized on their success, with an estimated $178 million spent on commercials featuring Mahomes, $120 million on Kelce, and $69 million on Reid. This marketing blitz has been attributed to the Chiefs' consistent success, the marketing budgets of insurance companies, and the influence of Taylor Swift.