Instagram’s Uneasy Rise as a News Site


Instagram is increasingly becoming a popular platform for news consumption, with individuals like Mosheh Oinounou using it to deliver news content and analysis to a large audience. This trend has led to the rise of news influencers who curate and deliver news on Instagram, engaging with followers and shaping their content based on feedback. Despite Instagram's attempts to de-emphasize political content, news influencers continue to thrive on the platform, attracting a significant following and even catching the attention of the White House. These influencers often expand their reach through newsletters and podcasts, while also monetizing their accounts through ads, subscriptions, and paid sponsorships. The shift towards Instagram as a news source reflects how social media platforms are evolving as a means of information dissemination, particularly among younger generations.



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