New research suggests that generative A.I., such as OpenAI's ChatGPT, will have a significant impact on white-collar workers in high-paying industries like banking and tech. The report by the Burning Glass Institute and SHRM indicates that workers need to prepare for a future where A.I. plays a substantial role in workplaces previously untouched by technological disruption. Affluent college graduates in occupations like business analysis, marketing, software development, and law are likely to be affected. Companies in finance and tech, including Goldman Sachs, Google, and Microsoft, are expected to be impacted. The technology is seen as an opportunity for some companies to enhance productivity and profit, but the impact on workers remains uncertain.