Can a Tech Giant Embrace Social Justice? In December 2021, a Wisconsin studio owned by Activision Blizzard announced a major overhaul, leading to the formation of the first union at a major U.S. video game company. Microsoft's subsequent acquisition of Activision led to a surprising move: Microsoft announced neutrality if any of Activision's eligible employees sought to unionize. This unusual stance has raised questions about what it means for a tech company to be socially conscious. Microsoft's history of corporate image remaking, including its shift from its scorched-earth past, has led to a more permissive approach to labor organizing. This has set it apart from other tech giants like Amazon, Apple, and Google, which have taken steps to discourage unionization. Microsoft's willingness to embrace neutrality has been seen as a positive step by some employees, raising the question of whether Microsoft can truly claim to be more evolved than most tech companies. The move could also have broader implications for the tech industry, potentially influencing other companies' labor stances and public relations.