Biden has targeted "shrinkflation," where companies reduce product sizes without reducing prices. The president slammed this practice in a video, aligning with consumer advocate Edgar Dworsky's research. Amid rising grocery prices, Biden is blaming companies for shrinking products while keeping prices high and profits up. He plans to address this in his State of the Union and may take executive actions or support new legislation to combat the issue. This shift in focus has pleased progressive allies and may resonate with voters concerned about persistent high prices.