Movie studios have been downplaying and disguising their recent musical releases like "Mean Girls," "Wonka," and "The Color Purple" in their marketing campaigns. Despite being musicals, the trailers for these films have lacked original music and emphasized other aspects to attract a wider audience. This trend reflects a broader reluctance in Hollywood to fully embrace the wonder and fantasy of musicals, with concerns about their box office performance and audience appeal. However, "Barbie" stands out as a movie that proudly owns its theatricality and has been successful despite openly featuring song and dance in its marketing. The article questions why more films don't follow this approach and celebrate their musical elements.