"Cute" is a new exhibition in London exploring the power of cuteness in culture. It delves into the complex emotions evoked by small, seemingly insignificant objects and their dominance in today's society. The show features contemporary art and cute commodities, prompting questions about our susceptibility to this aesthetic. The exhibition is also a celebration of cuteness, with visitors enjoying adorable displays and taking selfies in a Hello Kitty disco room. The article raises thought-provoking questions about the increasing prevalence of cuteness and its influence on our emotions and behaviors.